Award-winning creative
Disgraced former LA Fitness employee
Hi, I’m Will
I’m a Latino writer with a courtroom-identifying beauty mark and a chip on my shoulder. I think it’s a Voodoo.
When I’m not looking for the big idea at work, I’m usually just exploring stuff. Like finding the right mixture to repot an orchid. Making Julia Child’s beef bourguignon. Or picking a line in the backcountry.
HMU at waaebi@gmail.com for work stuff or ski stuff (but only if you rip).
EXPERIENCE
VML
Associate Creative Director
2026 - Present
Seattle, Washington
Grey NY
Senior Copywriter
2024 - Present
New York, New York
Kamp Grizzly
Senior Copywriter
2021 - 2024
Brooklyn, New York
GSD&M
Copywriter
2019 - 2021
Austin, Texas
Education
Creative Circus
Copywriter
2016 - 2018
Atlanta, Georgia
Ohio Wesleyan University
Bachelor of Arts
2007 - 2011
Delaware, Ohio
Clients
Modelo
Cayman Islands Tourism
adidas
Applebee’s
Las Vegas Tourism
Uber Eats
Fanatics
Topps
Capital One
Goodyear
Hampton by Hilton
Popeyes
Chili’s
Wendy’s
Starbucks