Will Aebi— Copywriter

“Little boys who play with fire pee the bed.

My grandparents would say this to me every Fourth of July. Undaunted, I’d go from sparklers and firecrackers to playing with logs inside the fire.

Something about the flames always drew me in. The firebug in me who likes to test the line between safety and disaster.

Not much has changed, I still like playing with those lines whether I'm backcountry skiing or pushing ideas until they’ve gone too far.

I guess I’ll need a change of sheets. 

// waaebi@gmail.com