ADIDAS
AE1 Homecoming
We dropped Anthony Edward’s first signature sneaker, the AE1, by taking him back to where it all started. ANTlanta.
AE1 Launch
We celebrated Ant’s Homecoming by tossing him the keys to a custom peach Lamborghini wrapped to look like his new AE1s. After getting some donuts in on the court, Ant dropped by his youth basketball camp to hype up the kids with a first look at the AE1s. Next up, Ant sat down with Funny Marco at JJ’s Fish & Chicken to talk hoops and his love for Atlanta.
Back in the peach Lamborghini, Ant picked up his Gramps on the way to the AE1 block party at his old stomping grounds in Oakland City, ATL. He pulled up to discover a custom mural celebrating his family. The party continued with friends, food, games, and a surprise performance by the legendary Oakland City rapper, Lil Baby.
Then we turned Ant’s real-life Homecoming in court Oakland City into a playable court on NBA 2k24, so everybody can dunk like Ant.
BELIEVE THAT.
Made at Kamp Grizzly
Role: Senior Copywriter