Uber Eats x Popeyes
Most Dunkable Meal

We convinced the game’s most prolific dunkers to throw down in an all-out dunkfest
by putting the most dunk-worthy meal of all time on Uber Eats.

We dropped the promo with a pre-game fit while millions of Eaters were watching the NBA Playoffs at home.

Then Ja posted the promo on his page, showing everyone his chicken tender dunk package.

Anthony Edwards fired back with some high flying dunks of his own.

We seeded the promo with an influencer kit that made fans hungry to tap in and join the dunkfest.
It came with a mini-sauce basketball hoop inside a basketball case because I still can’t dunk on a 10ft hoop.

After the dunks, we checked the scoreboard: Popeyes ended up with the best midweek sales numbers they've ever had with any third-party delivery. BANG!

Made at Kamp Grizzly
Role: Senior Copywriter