JORDAN

Sneakerheads buy Jordans but are scared to scuff them up.
We wanted to remind people that our competitive edge is still alive so they start playing in Jordans again.

So we ditched the drops and made sneakerheads line up to compete for their next pair in the Jordan Combine.

Click to enlarge.

Combine Mailer: We'll send out empty boxes of Jordans to influencers as invites to the combine.

OOH: We’ll promote the event with posters and interactive ads around Chicago using the date as our tagline to spark interest.

Jordan Combine: Search the date to find our landing page and register to compete. 

Social: We'll tease the new kicks by showing them off… sorta.

Images from the combine: 

VR: In the final round, you'll have to score a bucket against MJ. 

AD: Sunny Tran

Creative Circus